Astradrop is a logistics platform designed to simplify deliveries for businesses and customers. The platform connects users with riders, ensuring a fast, reliable, and seamless delivery experience. As the UI/UX Designer, I was responsible for designing the end-to-end experience across multiple touchpoints—including the landing page, business and rider apps, web app, and admin dashboard.
Creating a user-friendly and intuitive platform that caters to multiple users (businesses, customers, and riders) while maintaining simplicity, efficiency, and accessibility.
The landing page serves as the first touchpoint for potential customers, designed to clearly communicate Astradrop's value proposition. The design focuses on user engagement through clean visual hierarchy, strategic use of whitespace, and compelling call-to-action elements that guide visitors toward conversion.
The webapp dashboard provides businesses with comprehensive analytics and management tools. The interface prioritizes data visualization and user efficiency, featuring intuitive navigation, real-time tracking capabilities, and streamlined workflows that enable users to manage their logistics operations effectively.
The Astradrop Admin Dashboard was designed to give administrators a comprehensive view of platform activities, helping them monitor deliveries, manage users, and optimize operations efficiently. The focus was on clarity, data accessibility, and ease of use, ensuring that admins can make quick decisions without being overwhelmed.
The Astradrop Mobile App was built to provide a seamless experience for both businesses and riders, ensuring efficient delivery management on the go. The app is designed with two core experiences—one for businesses to request and track deliveries, and another for riders to accept and complete orders.
Astradrop streamlines delivery management with features like real-time order tracking, rider dispatch, secure payments, and automated notifications for businesses and customers. As a Product Designer, I focused on creating an intuitive and seamless experience by designing workflows that simplify order management, optimize rider allocation, and enhance delivery tracking. I leveraged user research to address key logistics challenges, incorporating features like smart route suggestions, transparent pricing, and real-time delivery updates to improve efficiency. Designed for businesses and independent riders, Astradrop enhances operational efficiency, ensures timely deliveries, and boosts customer satisfaction. The platform is available on web and mobile, providing an effortless, user-friendly experience for managing deliveries with ease.
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